Which Marketing Skills Are Most In Demand in 2013?

July 11, 2013 by · Leave a Comment
Filed under: Hiring, Jobs, Marketing, Recruiting, Staffing 


As marketing demand continues to shift toward digital commerce, the skills needed to successfully fill marketing positions are evolving as well. For employees, that means keeping a close eye on the skills that are currently in demand as well as watching the trends in order to remain relevant. Let’s take a look at five of Wanted Analytic’s most sought-after marketing skills for 2013.

1.  Project Management
The lightening pace of digital marketing means that project managers must keep their eyes on multiple elements of a given project that can change in the blink of an eye. Effective project managers must have excellent multitasking skills, an eye for details, and a sixth sense that instinctively knows how to keep the project on track while juggling budgets, designs, and implementation.

2.  Market Analytics
Analysts must take the streams of data that are constantly pouring into their computers, parse them, and interpret them in order to create relevant action strategies. Accurate data interpretation is essential to the success of any business, especially as online commerce has taken center stage. And that means that skilled analysts will always be in demand.

3. Marketing Strategy
Taking all that data and creating a cohesive marketing strategy requires a unique set of skills. Workers with the ability to creatively implement a successful marketing strategy will prove invaluable to every business. Online marketing, social media, email, direct marketing—every piece of the marketing pie has the potential to offer lucrative positions to those with the right skill set.

4. Sales Experience
Sales positions seem to have an expected amount of turnover—either you’re really good at it or you’re not. Those with the skills to persuade a client and clinch the sale will never find themselves lacking for a desirable position.

5. Account Management
The demand for account managers expands and contracts with the economy. That said, however, these positions tend to have fewer lay-offs than other positions. In order to remain competitive, companies need strong client relationships, meaning they need employees who are skilled at handling client accounts and at communicating with the clients themselves.

As digital marketing becomes increasingly essential to a successful business strategy, the demand for these skills will grow. Specific areas of expertise such as social media, mobile, e-mail, and paid online advertising will remain in high demand as well, creating a healthy job climate for those who have taken the time to become knowledgeable in their fields.

 

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Seven Top Jobs and How to Land Them


Looking for a job? Whether you’re a college student planning to enter the workforce soon or you’re a casualty of cutbacks in your company, job openings are scarce and you’ll most likely be competing with dozens or hundreds of other applicants. But it is possible to find a job you love, even in this tough economy.

Making the Job Hunt Easier
If you want to catch a fish, you have to go where the fish are. The same is true of job-hunting. You can’t randomly pick a career and hope you’ll find an opening. According to the U.S. Department of Labor, the following jobs are the fastest-growing careers out there which means qualified applicants will be in high demand. Even better, they’re expected to continue showing strong growth over the next ten years, and qualified workers aren’t as readily available as you might think:

  • Accountant or Auditor
  • Medical Assistant
  • Social Worker
  • Human Resources Specialist
  • Health Services Manager
  • Public Relations Specialist
  • Paralegal

According to Wanted Analytics, social workers and accountants were in highest demand during the month of February, while paralegals had the least number of available openings.

How to Land a Great Job
The first step to landing the job of your choice is choosing a career option that is likely to have a higher number of positions to fill. After that, it’s your job to make yourself an attractive job candidate. Here are a few tips on how to fit the bill:

  • Find out what training employers expect—It’s not always necessary or even desirable to pursue a four-year college degree in your field. It’s expensive, takes a large chunk of time, and may not increase your chances of getting hired all that much. Some companies will be looking for that college degree, while others look for technical school training, job experience, and skills. If you don’t have the degree but you do have the skills, it’s still worth trying to land the job based on merit.
  • Beef up your LinkedIn profile—LinkedIn has become the go-to resource for professionals looking to hire. Flesh out your profile, join some groups, and actively participate in discussions to showcase your qualifications and knowledge of the field.
  • Add job experience to your education—For many companies, a great education just isn’t enough. Businesses want experience as well. You can gain experience by applying for an internship or a workforce development program.

These seven careers aren’t going anywhere anytime soon. By making sure you have the right qualifications, you can increase your chances of landing the job you want.

 

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High Turnover Rate? Maybe That’s a Good Thing

May 23, 2013 by · Leave a Comment
Filed under: Employee Retention, Employees, Hiring 

In most people’s minds, high turnover equals problems with the company. Maybe it’s bad management, poor working conditions or low pay, but whatever the reason, people are in and out of the company on a regular basis. But before you start patting yourself on the back for your low turnover rate, stop and ask yourself the following questions.

What Does Low Turnover Really Mean?

Well, it could mean different things, some positive and some negative, based on the environment within your company.

  • Positive Low Turnover—Good managers, competitive pay rates, supportive working conditions—these are all reasons your employees might be happy where they are and unwilling to make a move. And they’re qualities every business should seek to cultivate. If your employees love working for you, quality talent is more likely to stick around.
  • Negative Low Turnover—However, there are some negative reasons employees might be hesitant to leave your company as well. These include:
    • Undesirable Skill Sets—No one is recruiting your employees because they don’t have skills that are desirable in the current job market.
    • Punitive Measures for Job Seekers—Your company may take negative measures when an employee seeks an outside position, leading workers to sit tight for fear of losing their jobs if the new position falls through.
    • Low Visibility—Employees who work in less visible fields or who never get outside the company for workshops, conferences, or training seminars, might not be identified by recruiters.
    • Poor Company Image—If your company has a weak brand image or you work in a field with a poor image (such as retail or fast food), your employees may not be able to find work easily based on their current experience and skill sets.

Are There Times When High Turnover is a Good Thing?

Yes. High turnover can be a positive thing if the reason for it is that your employees are highly sought after for their skills, productivity, work ethic, and experience. Many recruiters routinely target only those workers in the top five companies within their industry, meaning that if your best and brightest are always getting calls from recruiting agents, you are doing something right.

How Do You Know Whether Your Turnover Rate is Satisfactory?

Both exceptionally high and exceptionally low turnover rates may indicate problems with company practices. The bottom line is that it’s not so much about achieving a certain number as it is about evaluating the atmosphere within your company, determining whether your employees demonstrate the skills and experience needed to do the job well, and assessing company practices regarding employee training, management, reward programs, and growth potential.

 

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What College Graduation Means for Your Recruiting Efforts

Graduation day is an imminent reality for college seniors all across the country. As the moment of truth arrives, hundreds of thousands of new workers will be flooding the job market, looking for positions. That sudden upsurge in job seekers can be both a great opportunity and a daunting task for employers. How do you attract the best and the brightest from among those college grads while also choosing workers that will be a good fit for your company and stick with you for the long haul?

Think Like a College Student
College students don’t generally have much experience in the work force or in how professional communication works. They’re more in tune with the world of social media and smartphones, which means that in order to reach them, you should communicate your message in a variety of venues:

  • Connect on Social Media—Consider creating a Facebook page for your recruitment efforts. Post job openings on Twitter, Google+, and LinkedIn. Don’t rely solely on job boards to get your message out.
  • Create a Mobile App—Make it easy for the smartphone generation to find your job openings with a Jobs App like this one from Sodexo.
  • Take Advantage of Video Interviews—Video interviews make it possible to check out candidates in other parts of the country without blowing the travel budget. As much as possible, try to make these actual person-to-person interviews rather than using pre-recorded questions so you’ll have a chance to evaluate the candidate’s personality as well as his or her knowledge.

Make Your Brand Attractive
If you expect the best new workers to stick around, you’ll need to do a good job of managing your brand image and promoting the benefits of working for your company.

  • Build Your Employer Brand—Put some thought into what makes your company unique, what is desirable about your workplace, and what kind of working environment you provide. Communicate your brand on your website and through video and social media.
  • Promote Benefits—Employee training, opportunities for professional development, and opportunities for advancement can all be attractive reasons to join your company.
  • Provide a Mentor—Remember that college grads haven’t had much experience in navigating the complexities of a real life work situation, so they’ll need someone to show them the ropes. Formal training as well as touching base in an informal setting from time to time can go a long way towards helping young workers become invested in the company.

As graduation approaches, take the time to reach out to the next generation of workers. By creating a strong employer brand and comprehensive recruiting strategy, you can grab the attention of the young workers who will become the future of your company.

Hone Your IT Skills for the Best Jobs in 2013

In a technology-driven world, finding skilled IT talent remains high on the priority list for most companies, even in a slow economy. As one of the consistent bright spots in terms of employment opportunities, IT holds out hope for talented young professionals seeking a position in a fiercely competitive hiring environment. But in order to land the Job, you must bring the right skills to the table.

What Skills Are Most In Demand?
IT is one of the most quickly-evolving fields out there, so it pays to keep your finger on the pulse of the industry. Let’s take a look at five of the most sought-after skills needed by companies in order to remain competitive:

  • Programming and Development
    According to Computer World, programming and development top the list of needed IT skills, with 60% of surveyed businesses looking to hire in the next year. Meeting customer needs and maximizing productivity means remaining competitive in terms of applications, web presence, and software.
  • Technical Support
    As new technology and new systems come on the scene, businesses need support personnel to teach employees to use them effectively and to handle questions and problems.
  • Cloud Architecture
    A relatively new skill demand, cloud computing has become a vital aspect of data management. Businesses are looking for knowledge of the field as well as the ability to accomplish needed tasks within budget.
  • Virtualization
    Honing your virtualization skills, understanding the logical connections behind it, and remaining up to date on the latest developments will be key for those looking to land a position in the field.
  • Mobile Management
    Smart phones and tablets play an ever-increasing role in the function of both businesses and consumers. Mobile app development and design skills are crucial to remaining relevant in today’s technology climate.

Of course, foundational skills such as security, project management, and networking remain in high demand as well, making IT a diverse and challenging opportunity for young professionals.

How Can You Land a Top IT Job?
Of course, it’s not enough just to get a degree in one of the up-and-coming IT fields. Businesses want someone who has their company’s best interests in mind and can bring more than just book knowledge to the table. Here are five additional things recruiters want in an IT professional:

  • Experience
  • Leadership
  • Attention to Detail
  • Thinking Outside the Box
  • Business Acumen

In order to break into the IT industry, you must hone these and other high-demand skills. Stay on the front edge of the technological wave, and you’ll be more likely to catch the recruiter’s eye.

What Are the Best Jobs for 2013?

Looking for a job? The U.S. News list of Best Jobs for 2013 comprises the top 100 careers in the fields of Business, Healthcare, Social Service, Technology, Construction, and Creative. The list provides an excellent starting point for college grads and others looking to enter a new career.

How the Lists Were Developed

Finding a good job depends on more than just making a good salary. The top jobs in each field were chosen based on a number of criteria including:

  • Demand—Which jobs are most in demand in the current market? Which fields offer the greatest opportunity for new talent to find and hold a satisfactory position? How quickly are positions typically filled and how difficult is it to obtain a position?
  • Salary—Which fields offer the greatest potential for good entry-level salaries as well as opportunities for growth?
  • Personal Satisfaction—Which jobs provide a sense of personal fulfillment, investment, and personal growth? Which positions offer opportunities for personal development and statistically show high levels of employee satisfaction?

Which Jobs are the Winners for 2013?

Six of the top ten best jobs on the U.S. News list are in the medical field. The remaining four are IT positions. As medical practices seek to add patients, the demand for doctors, nurses, pharmacists, and other medical professionals will remain high. And as society becomes increasingly digital, IT administrators, developers, and analysts will be needed to keep businesses competitive.

Although we can’t cover every job on the list here, let’s take a quick look at the top positions in each field.

  • Business—Market Research Analyst, Financial Advisor, Accountant, Compliance Officer, Audit Clerk
  • Healthcare—Dentist, Registered Nurse, Pharmacist, Physician, Physical Therapist
  • Social Service—School Psychologist, Interpreter and Translator, Substance Abuse Counselor, Speech-Language Pathologist, Landscaper and Groundskeeper
  • Technology—Computer Systems Analyst, Database Administrator, Software Developer, Web Developer, Computer Programmer
  • Construction—Cost Estimator, Construction Manager, Plumber, Glazier, Cement Mason
  • Creative—Public Relations Specialist, Architect, Art Director

In today’s highly competitive job market, choosing a satisfying, lucrative career that’s also in high demand can seem like a difficult prospect for new workers entering the job market. Knowing what companies need, what they’re willing to pay, and what jobs tend to offer a satisfying experience can help make the process a little less intimidating. As companies compete to attract the best talent in the field, workers can make themselves more desirable by pursuing the right training and marketing themselves effectively.

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