Research and Recruiting
Filed under: Recruiting, Recruiting Update, Services
Recruiting quality talent requires a great deal of research. Unfortunately, finding the right person for the job is not as easy as picking a random resume from a pile and giving the person a job. Performing these research tasks take time and effort, especially when you are targeting specific competitive companies to source from. When researching candidates from competitive companies, there are two services that Hire Velocity offers.
Name Generation is the first option offered by Hire Velocity. With Name Generation you specify competitive companies that you think will have the talent you are looking for. Upon getting this information we immediately begin researching to find candidates that meet the required job specifications. Hire Velocity uses a wide variety of search tools including job boards, social media, cold calling, and our proprietary tools. Leveraging our search tools, we identify the names, phone numbers, and emails of qualified candidates. The final product is a list of qualified candidates from the competitive companies you specified.
In addition to Name Generation, Hire Velocity also offers Talent Mapping. Similar to Name Generation, we research candidates that meet the required job specifications in competitive companies that you specify. Again, we use our search tools to identify the names, phone numbers, and emails of qualified candidates. Talent Mapping takes Name Generation to the next level and maps these names into the company’s hierarchy. This service can be extremely useful to visually see the hierarchy of the candidates. This service entails an even heavier load of cold calling and research to map names, but the results can be quite valuable to your recruiting efforts.
Cost Per Hire
While calculating cost per hire (CPH) is not an exact science, it can be a valuable instrument that gives insight into the cost of the hiring process for various positions and do some comparisons. Cost per hire can also allow companies to evaluate how effective they are with various sourcing strategies in the hiring process. However to be most effective, a company should look at all of the factors that contribute to the cost per hire.
Many contributing factors have to be considered when calculating the cost per hire of an internal recruiting team. The first factor is the recruiter who is a fixed cost since he or she is an employee of the company. Then hardware related costs have to be added in such as the computers and the telephones. Expenses to get the word out about open positions like job fairs, job boards, referral bonuses, and the applicant tracking system will also need to be added into the cost per hire calculation. Finally add in training, on-boarding, and turnover costs. Once all those costs are added up, the total cost per hire can be determined. This total cost per hire is essentially the same whether a company is hiring an inexpensive person or an expensive person because it is the same person doing the recruiting. When recruiting internally, it is also important to remember that the recruiter is a fixed capacity so he or she cannot handle any surges in hiring.
The alternative to recruiting internally is using a recruiting agency for hiring needs. The cost per hire with a recruiting agency should encompass most of the items that are calculated into the cost per hire of using an internal recruiter
One option is using a contingency firm, who gets paid only when someone is placed into a position. Contingency firms typically charge 15- 30% of salary. This means if a company is hiring an employee who will be paid $50,000 a year, the contingency firm will charge between $7,500 and $15,000 per hire. This can be a very hefty fee. The other option is to utilize a recruitment process outsourcing (RPO) firm. An RPO allows companies to outsource a part of the recruitment process or the entire recruiting function. RPO’s typically result in a cost per hire of 5 – 10% of salary compared to the 15 – 30% that a contingency firm charges. Using the same $50,000 salary as before, an RPO would typically result in a cost per hire of $2,500 to $5,000. Even by comparing the lowest CPH for a contingency firm with the highest price for an RPO, there is a minimum savings of $2,500 over a contingency firm.
When a company is faced with any level of volume hiring, the savings to the firm with an RPO exponentially increase. This is one of the areas where real value is delivered. Think of the cost savings of using an RPO versus a contingency firm to hire, for example, five sales personnel with $50,000 salary. This could be a savings of $7,500 to $50,000!
Utilizing an RPO such as Hire Velocity, a company can achieve a more cost effective cost per hire while delivering flexibility and scalability in meeting hiring needs…especially in this market when many internal recruiting teams are at their smallest size. Additionally, the RPO helps the company avoid any of the fixed cost elements of the Cost per Hire calculation.
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A New Way to Look at Cost Per Hire
Proactive Recruiting
Over the years, one of the biggest challenges Hire Velocity has faced is communicating the importance of proactive recruiting to our clients. A large majority of US companies approach recruiting from a much more reactive standpoint. For example, many companies fail to build the relationships and talent pipelines they should be building, when hiring is down. Instead, many companies wait until five electrical engineers are needed, and they post jobs expecting to get the five best electrical engineers out there. Although this approach does work occasionally, we have come to find that the best talent is acquired through continuous proactive recruiting. Creating a talent pipeline can enable your company to pick from the best available prospects when the time comes. Generally, companies may view proactive recruiting as the more expensive approach, but the cost of reactive recruiting can reach similar heights while necessarily bringing back the quality talent you’re looking for in a timely manner.
Instead, find a recruiting partner that can build relationships with prospective applicants and passive candidates in order to streamline the hiring process. The University of Illinois at Chicago did a study on proactive recruiting particularly pertaining to finding qualified female candidates. In two different job searches for the same position, proactive recruiting nearly doubled the number of qualified applicants and showed a huge increase in the number of female applicants. Proactive recruiting was defined as an aggressive search for talent rather than a simple job post.
In recent years, Technology has eased the pains of creating an effective proactive recruiting process. Applicant tracking systems such as Silk Road’s Open Hire, iCims, and Taleo, (for example) have enabled companies to build robust talent pools and ease the process of finding qualified passive candidates. Leveraging the right technologies can create the infrastructure and foundation needed to lower your recruiting costs and enhance your recruiting process. Thus, it’s essential to look past the “reactive” recruiting methods such as job postings, and create a proactive recruiting process that will build a much more qualified talent pool.
Finally, remember that it is always a good practice to continuously promote your brand from a recruiting perspective. Your career site is the door to your company and should display the goals, values and culture of your company. Once you do proactively get the candidate to your front door, make sure you leave a great impression!
Valeri Marks
CEO
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Good News for the Recruiting Industry!
On Thursday March 18, President Obama signed into action a new bill, which will directly affect the staffing industry over the next few years. Our industry has taken one of the largest hits over the past two years, since many companies reduced their hiring initiatives, which left many staffing and recruiting companies with half the volume they were used to in prior years. However, President Obama has made it one of his top concerns to get the whole country and economy back on its feet, starting with reducing unemployment. February saw little progress in decreasing nonfarm unemployment. The current unemployment rate has remained at 9.7% and February only saw 36,000 more employed Americans in comparison to January. The new bill will directly respond to these sluggish numbers by creating $18 billion in tax breaks for companies who hire in the next year. The bill is proposed to create 250,000 new jobs over the next year. Although that may not seem largely significant, it will bring new business for the recruiting industry, something that we can all look forward too!
Byron West
President
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The Importance of Diversity Recruiting
Most American companies view recruiting diversity as a burden for business, unrelated to the idea of having diversity in the workplace but rather the hassle associated with finding diversity candidates. It’s no secret that diversity recruiting is not a common result of the standard recruiting process. Many companies find that diversity candidates are not resembled in the majority of resumes on Monster, Careerbuilder, and other large job sites. However, there are overwhelming benefits to integrating a diversity of cultures in the office. Several companies have found first hand that the diversity of culture has led to several new ideas that have increased efficiency or led to new products.
Take the Frito Lay organization for example, their desire to recruit diverse candidates led to their product Doritos. Increasing diversity in the workplace will also increase creativity. Not all problems can be answered with one solution; other cultures can bring new ideas, which a homogeneous culture might not stimulate. Therefore, diverse recruiting strategies will bring benefits to the workplace, which are always worth pursuing.
Additionally, in an examination of common western culture in comparison to eastern culture, one noticeable difference is the view of relationship management. Eastern cultures rely on strong relationships between whom they work with. As a result, many customers of companies in the Far East have strong relationships with those they work with. Recruiting diversity more specifically from Asian countries can create stronger relationships with customers and strengthen the ties between those you work with. One downside to diversity in the workplace can be barriers in communication, however those barriers subside over time leaving the benefits of recruiting diversity.
Byron West
President
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Generation Y
As we look forward to emerging out of this recession and reducing unemployment, a new and highly anticipated generation of employees is moving into the workforce. There seems to be a lot of skepticism about how effective the “me” generation will be. Growing up in a culture centered on instant gratification and focused on efficiency, this new generation of the workforce will bring a new set of cards to the table. No longer is the time dedicated to a job, a justified means to being promoted. Generation Y will now see their performance as the most justified reason for upward mobility in the company. In addition 35% of Generation Y employees wish to communicate with their boss several times a day. What is to be expected from these new employees should be clear, obtainable, and concise. Focused on efficiency, the more communication will be essential in obtaining the optimal performance from new workers.
In addition, Generation Y, or the “me” generation, seeks to obtain the security and status their parents obtained much earlier in life. In a recent survey Generation Y respondents ranked “working with a manager I can respect and learn from” as an 8.74 on a 10 point scale. With most new employee’s eyes set on upward mobility, the ability to gain wisdom from their managers is becoming ever more crucial. Skepticism about this new workforce has led Generation Y to be referred to in a negative connotation. However, I believe that the new mold of employees can bring new effectiveness to companies through their aptitude with technology and ambition to jump through the necessary hoops to achieve success. Most of Generation Y has grown up with computers and has become extremely proficient at navigating the Internet. Their awareness with new developing technologies will bring technology options that may have gone unnoticed. Nevertheless, with the new employees coming into the workforce, I think we can all anticipate what Generation Y will bring to the table.
Resources:
Questions and Answers about GENERATION X/GENERATION Y. www.bc.edu/wfnetwork. Sloan Work & Family Research Network, n.d. Web. 18 Feb. 2010. <wfnetwork.bc.edu/pdfs/GXGY.pdf>.
Byron West
President
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